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SEE RATES & FEES: Author's
Recommendation.
You would guess that only two players exist: the Merchant and the Bank. Well, that would be a close guess but you could be off by at least an additional two players bringing the actual playing field to four. Of course, your typical Merchant Game will sport a field of as many as six players. So, how did we catapult from the expected two players (the Merchant and the Bank) all the way up to a six count? O.K. Here we go. Let me tell you a little story. Now, you take the role of the Merchant in this story.
You're boppin' along one day on the Net and the thought comes to you "Hey, I really should look into accepting credit cards from customers." O.K. So, maybe you figure you gotta go to your local bank and they'll set it all up for you. That would be pretty good figuring on your part. It makes sense, right? You want to accept credit cards. That means money. Banks deal in money.
Well, even though it seemed like a good idea and all, what you just might have managed to do in that one quick trip or phone call it took to talk to your bank was yank in players number two and three into the Merchant Credit Card Game. And hey, you haven't even come close yet to lining up the real Bank that can process your credit card sales.
So, in contacting your local bank, you might have allowed your bank in turn to contact a broker, the second broker to join your team of players. That's right. Don't forget now that it was you who initiated contact with the first broker, your bank.
O.K. Now, just who is this second broker that your local bank brought out onto the field? This player is called an ISO. Sounds pretty impressive, eh? Well, in fact, ISO is just a fancy name for broker...(I)ndependent (S)ervice (O)rganization. There's a two-dollar name for ya.
O.K. Let me try to pick up the pace here. Up till now you haven't done all that well in setting up your credit card account. But, take heart. You could have done worse. That's right. Your local bank could have referred you to that ISO alright, but not quite directly to the ISO. Yep, you could have been referred to an agent of that ISO, and then you'd be up to a four-man game. And, still no sight of the real Bank.
Boy, four players and at least one more, possibly two more players before you've completed the circuit and can actually begin the process of obtaining your Merchant Credit Card Account. You know that this little family of brokers that you've put together represents a whole lot of hungry mouths to feed.
But, of course, your local bank didn't refer you to an agent of the ISO. So, your player count is only at three with one to two more yet to join. However, for the sake of portraying just how badly you could have done in setting up your merchant account, let's go ahead and say that you were referred by your local bank to the agent of the ISO.
O.K. now this agent of the ISO takes your application, and if you're real lucky, this agent isn't a ripoff link in the chain leading to your real Bank. Ah, but odds are you're being pretty much overcharged on app fees, setup fees, transaction rates, and especially on any terminal software (IC Verify, PCAuthorize, or MacAuthorize) or hardware.
So, what's done is done. Too late to take back your application and start anew. Right about now though, you might be wondering just what's up with the ISO and where's my real Bank.
The ISO has turned your application over to the real Bank. This means the ISO's job of getting customers (merchants) for the real Bank is done. The ISO is pretty much out of the picture now unless of course he managed to persuade you to lease terminal software or hardware at an outrageous monthly fee. This would give the ISO reason enough to stick around....collecting the rents.
Of course had you known that you can outright purchase and own IC Verify (PCAuthorize, or MacAuthorize) Software right here at ... reco.html...you could have avoided any such terminal software or hardware leases.
Anyway, your application is in. You figure you're done. No more players to add to the team now. Oh, but there is still another player to acknowledge. That's right. It's the Bank Card Processor. That's the outfit that pushes all the pencils and paper. It's the data processor. Hey, in this overcrowded playing field of six, count 'em six, someone's gotta do the actual work of credit card processing.
And, there you have it. The loop is closed. The circle's complete. And, to think, it took six players including yourself. What do you figure the cost of operating this oversized six-man team will be? Ahh, you don't wanna know.
And, that's the end of the story of the merchant and the credit card account. Need I bother to say whether or not the merchant lived happily ever after?
Summary:...............................
The major players in the Merchant Credit Card Game are most commonly:
The Merchant, the ISO (Independent Service Organization), the Card
Processor, and the Bank.
The real Bank which can handle your credit card transactions is rarely if ever your local bank. Nonetheless, your local bank will happily accept your Merchant Credit Card Application. However, your application is most likely simply being brokered out to an ISO, or worse to an agent of the ISO. This is because the ISO, itself, can have agents acting as brokers within its own organization. Classic examples of the counterproductive Bank/ISO/ISO Agent arrangement abound on the Internet.
The ISO, in most cases, is the closest you will be able to get to the credit card Bank. Most Bank's attitude on the matter goes something like this:
"Bring me the head of Joe Vallaci!"
Oh no, sorry, that's wrong. I'm obviously getting two very similar business organizations mixed up. The quote I was looking for describing the Bank's position in the Merchant Credit Card Game goes more like this:
"Let the ISOs do the selling. Let them bring the merchants to me".
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Although the ISO, the Card Processor, and the Bank are usually three
separate entities, various combinations or alignments involving these major
players can occur.
The alignment of choice for any merchant seeking a credit card account would be that in which the real Bank deals directly with applicants thereby eliminating the usually costly ISO. After months of research I am proud to announce that such an ideal situation does exist. See author's recommendation for details.
It is my belief that with the passage of time we shall see the Banks
and their associated ISOs if any, assuming a fairer much more competitive
role within the Internet.
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The IC Verify (DOS winpopup), PCAuthorize (windows), or MacAuthorize (Mac) Software system allows cards to be processed in the following ways:
No contest as to the issue of Buy or Lease especially when one considers the distressing fact that the Merchant Service industry is littered with used car salesmen. Stay away from the Lease pitch. And, stay away from the Buy pitch. In fact, when it comes to deciding on Terminal products it would probably be wise to stay away from your Merchant Credit Card Application source entirely. I am reminded of the days of old when telephones had to be leased from good old AT&T. Same scenario applies. Would you, today, even consider leasing a telephone? Whether it be hardware or software that you desire, both are products wholly independent from where you apply for your Merchant Credit Card Account. And, although your Merchant Application source might offer these Terminal items for sale or lease, you would be much better served to SHOP elsewhere for any such Terminal Hardware or Software.
Remember, it is imperative you choose a sound financial institution. There are far too many risks involved in the credit card industry for you to be gambling with the security of your hard earned sales revenue. Consider the following:
In fact, the merchant credit card service industry is more likely to see an increase in the probability of such mismanagement in the near future rather than a decrease. This is attributed to the current phenomenon of highly competitive and potentially self-destructive price and rate cutting practices observed among some of the major players in the industry. Continue with the list of questions at the top of this document.
The second period of concern, Online Transactions, is best addressed through the implementation of a secured site commerce server such as Netscape Commerce Server which encrypts for storage the vital credit card information.
As a merchant, you should address possible customer concerns about online credit card transaction security. The issue is not difficult to address and can be dealt with in any one of the following ways:
| CyberCash | PCAuthorize,
MacAuthorize, or ICVerify Software |
Signio
or AuthorizeNet |
|
| Real-Time Internet (Online) Transactions |
programming req'd |
programming req'd |
|
| Server Side requires complicated programming |
|
|
|
| Internet Orders can be processed Offline | No |
|
|
| Real-Time Telephone/Fax/Mail
and In-Person Trans. |
|
|
|
| Merchant Access to Customer CC Data |
|
|
|
AFFN DPI MERCANTILE ALERT ECHO MOST AMERICAN EXPRESS EFS MPACT ARJAY ENVOY NABANCO BANKMATE EXPLORE NDC (National Data) BT NO. AMERICA (MCI) FCS NOVA BUYPASS FDR NPC CCA FDR-AVS NYCE CERIDIAN (CDC) FHB POSTECH/HONOR CES FNBO PREFERRED CHECK CHECK AMERICA FTB PULSE CHECK CONNECTION GECC REDBOOK CHECK FREE Generic VISA-1 & 2 SELECT CHECK CHECK RITE GULFNET SHOPPERS CHECKS, INC. HONOR SPS (SEARS) CHECK TECH ICCA STAR CHECKTRONIC INSTA-CHECK TDSI CNET INTERLINK TELECHECK COMMLINK JBS TELECREDI (Equifax) CORE DATA LITLE TRANSNET CROSS CHECK LYNK URUGUAY VISA CSA MAC VALICHEK CSI MAGCARD VISANET CVE MAPP (BANK NET) WELLS FARGO DISCOVER MDI (Modular Data) YANKEE 24
MacAuthorize, being a MAC based application, can be directly compared to PCAuthorize in ease of integration with Point of Sale software programs.
Option One: For U.S. and Non U.S. Merchants
"20Msig" Program
This U.S. based merchant bankcard program requires Non-U.S. applicants
to:
Additional options exist for Canadian merchants wanting to accept credit cards. Please Scroll Up to the preceding Answer Number 26 directly above.
Yes. Multiple merchants can have their funds deposited into their own separate bank accounts. This is ideal for busy professional offices, fulfillment houses, multiple locations on a Wide Area Network, etc.
Yes. Recurring transactions can be billed automatically to credit cards, or the recurring transaction amounts can be withdrawn from checking accounts via Electronic ACH.
Yes, it is possible for both U.S. merchants and Non-U.S.merchants
to accept credit cards for such business ventures.
Restrictions:
- merchant bank must be fully
informed of any gaming related use of Ecash site.
- the merchant must have a gaming
licence provided by applicable jurisdiction.
- merchant must be aware that
MC Visa will not permit transactions from U.S. origin credit cards.
- Ecash website must be separate
independent website in addition to the casino website.
Prospective casino customers would be instructed to link to
this second website to use their credit cards for the purchase of Electronic
Cash units or E-Cash credits to be used/redeemed (much like tokens or vouchers)
at the merchant's casino gaming site.
So..., to get your casino business up and running, here's
what you need to do:
Note: the E-Cash site referenced should
be considered a demo, an aid in the design of your own E-Cash site. It
is not recommended that you utilize the services of this or any other E-Cash
site other than your own.
Step 3 - Integrate our Fully Automated Credit
Card Transaction Processing Service Verisign/Signio
to your E-Cash site to achieve realtime online credit card processing.
To which merchant credit card acceptance program shall I
apply?
See complete Ecash
requirements checklist at http://www.mktmkt.com/pre20m.html
authorizenet, signio, credit card, credit cards, credit
card processing, accept credit cards, ecommerce, e-commerce, merchant ecommerce,
merchant account, merchant accounts, merchant credit card, merchant credit
cards, merchant credit card account, merchant credit card accounts, online
payments, online transactions, electronic commerce, PCAuthorize, MacAuthorize.
PC Authorize, Mac Authorize, AuthorizeNet, Signio, Verisign